- The average size UK hotel is in the region of 16 rooms; London has by far the most rooms but by no means the most hotels
- Just over half of the total number of hotels in the UK remain in independent hands
- The growth of branded hotels, and the development of franchising is setting the pace for the rest of the industry to follow
- The growth of branded hotels is a real threat to the independent sector
- The market for short (1-3 nights) holidays is bigger than that of the long holidays
- London attracts over half of all overseas visitor spend but the South West attracts the biggest domestic visitor spend
- Outside London, the domestic leisure and business market is critical to the success of any hotel
- Clearly define your market sectors and focus on developing them
- People are now booking more and more on-line and are hugely influenced by social media
- the independent hotelier’s USP is his/her personality and personal attention to hotel guests and its activities
Source: How to Buy and Manage Your Own Hotel (ISBN: 978-1-910158-22-7)
