How to Market Your Holiday Home

how to market your holiday home
how to market your holiday home

Whether you’re a first-time holiday home owner or you’re struggling to attract people to your guest house or B&B, effectively marketing your holiday home is vital.

And, with the travel industry starting to pick up again, it’s more important than ever before that you make marketing your holiday home a top priority.

Not sure where to start when it comes to marketing your holiday home? We’ve created a helpful guide outlining everything that you need to know.

5 ways to market your holiday home

1. Shout about how great your holiday home is!

The key to marketing your holiday home is to shout about your property’s USPs – what makes you different? Why should people book to stay with you over your competitors?

Whether your property has a garden that is perfect for outdoor dining, or it has lots of high ceilings, natural light and spaces for entertaining, make sure people know what makes it great.

2. Let your photos do the talking

They say that a photo speaks a thousand words and that is certainly the case when it comes to inspiring potential guests to book your property.

Investing in professional photography that portrays your holiday home in the best possible light is a great way to attract attention and increase bookings.

As well as using these images on your website and marketing materials, you can also share them widely on your social media platforms – trust us, they’ll be well worth their investment!

3. Social media

Social media is now one of the most powerful communication tools so you definitely shouldn’t overlook it when marketing your holiday home.

Think about where your target audience is spending time, and then set up your own accounts so you can reach them. Make sure you share engaging, relevant, and interesting content regularly and consistently. And remember, social media isn’t a one-way street – it’s all about building a community. Make sure that you respond to any comments or queries, and try to start conversations with your audience.

4. Reviews

Encourage guests to leave reviews on your holiday through social review sites such as TripAdvisor and Google My Business. They’re a great way for prospective guests to learn more about your property, and as reviews are great trust signals, they can help transform them from potential to paying guests.

5. Advertise using holiday rental portals and agencies

Holiday rental portals and agencies are a great way to advertise your property and optimise its booking potential.

More people than ever before are booking online, so advertising using holiday rental portals and agencies will allow you to not only expand your reach, but it will make your life a whole lot easier when it comes to managing the booking process.

And remember, sites such as Airbnb and Holiday Cottages already have a huge amount of credibility, meaning people are more likely to book properties listed on these sites.

Where we come in

If you’re considering becoming a bed and breakfast host, get in touch with a member of our skilled and experienced team who is on hand to help you discover your dream B&B property.

Stewart Hindley
Specialist financial experts helping you secure commercial loans across the hospitality, leisure and commercial property sectors.

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