Category Archives: News


How About A B&B In Skipton Or The Yorkshire Dales?

Once again, the Yorkshire Dales confirms its enduring appeal, with Skipton being newly  crowned the most desirable area in the country by The Sunday Times’s 101 Best Places to Live in Britain.

The Sunday Times judges put it in top spot for its ideal combination of low crime rates, “top class” schools, great transport links, “buzzing” high street, pretty and reasonably priced property and beautiful surrounding countryside.

“Skipton is a worthy winner,” said Sunday Times home editor Helen Davies. “We love it for its big-hearted, buzzy life.”

Second in the list was Newnham, a district of Cambridge, with Monmouth, third and Falmouth, fourth.

Each place was selected for offering the best quality of life to the widest number of people and combining desirable features such as a positive community spirit, good local shops, services and attractive outdoor spaces.

Locals proud

According to local paper, The Craven Herald:

  • Skipton MP Julian Smith said he was over the moon: “The judges described all the attributes we know Skipton has, whether it is access to the Dales, quality of its schooling or its high street. I am a very proud local MP.”

“It’s in the heart of Yorkshire and it’s the gateway to the Yorkshire Dales. It’s strong on tradition and it has a really excellent education system.

  • Councillor Chris Harbron, leader of Skipton Town Council, said: “This is a fantastic result for the town and is all the more valuable in that it is an independent survey based on a combination of hard data and research.

“It’s no accident that Skipton performs so well. It is a combination of the hard work of so many organisations – councils, schools, police and emergency services, shops and businesses, community groups and their support networks – they all come together to make Skipton what it is. I’m very proud to work and live in the town. We should sing this from the rooftops.”

  • Leader of Craven District Council, Coun Chris Knowles Fitton, said: “This accolade will further boost the area as a great place to live, work and visit and we shall all continue to work hard to maintain and enhance the town’s growing reputation.”

Where is your b&b? 

Yorkshire has more Michelin-starred restaurants than anywhere else in the country (apart from London), beautiful and varied countryside and grand old cities, making it a great place to run a b&b or guesthouse.

If you are looking at starting a bed and breakfast, or building up an existing guesthouse business; wherever it is, we can help.  At Stewart Hindley and Partners, we understand the hospitality business through and through.

We are long-established specialists in securing bed and breakfast and guesthouse mortgages.  Our experienced team will be able to offer you friendly and informative advice to help you get the best rates and business support.

Browse our site for case histories and more information about the process involved in securing b&b finance or call us now to speak to our team of experts.


EPC Requirement Changes For Lending To Accommodation Businesses

The conditions for lending to accommodation businesses are about to undergo significant change. Legislation which comes into effect as of April 2018 will see far stricter requirements be in place. This relates to the energy efficiency of a building, with strict requirements before a loan can be approved. The changes might at first appear quite daunting to accommodation business owners – in particular those new to the sector. In light of this, we at Stewart Hindley would like to focus on the tremendous long term business benefits of the change.

Lending to Accommodation Businesses – EPC Requirements

Firstly, let’s have a look at the legislation change. As of April 2018 commercial and rented properties must have a minimum of an ‘E’ rating in respect of their Energy Performance Certificate (EPC). Up until now it has been acceptable to have an ‘F’ or ‘G’ rating. This changed has come as part of the national drive to make the country as energy efficient as possible.

In terms of this, all new and existing loans will be monitored under the Energy Efficiency (Private Rented Property) (England and Wales) Regulations Act 2015. You might be more familiar with this being referred to as MEES, the Minimum Energy Efficiency Standards.

Whilst this legislation affects virtually all properties in England and Wales at Stewart Hindley our focus is on accommodation properties. From our perspective it is quite clear that lenders will not do business in respect of any property that falls below an ‘E’ EPC rating. The question then becomes one of how to ensure financing successfully in these new conditions.

Important Factors to Consider

An important point to consider is that the onus for providing an officially certified EPC certificate lies with the seller. When an accommodation business is sold as a going concern this rating must be presented to the buyer in advance of an agreed deal. This is advantageous for the buyer, as for the seller to sell they must provide a certificate which meets the EPC criteria set by lenders.

For trading concerns it is important to note that accommodation businesses require a commercial EPC rating. This must be carried out by a suitably qualified person whose certification will be recognized and accepted. Due to the nature of their trade accommodation business owners can be misled into believing a residential EPC certificate would be acceptable.

Earlier in this article we mentioned the long term benefits of this change. This relates to an overall reduction in business operating costs. In straightforward terms the key to business success relates as much to minimizing costs as it does maximising profits. Energy can routinely be one of the highest costs for an accommodation business. By ensuring the property meets the highest energy efficiency rating possible you can ensure an optimal management level of this business cost.

Lending to Accommodation Businesses – Our Commitment to Service

We are proud of our standing as the financial experts able to secure loans for properties in the accommodation, leisure and hospitality sectors. Our team achieves this by keeping fully aware of industry affecting changes such as this EPC legislation. Stewart Hindley clients know that they can always rely on us for knowledge and insights into the market.

It is true that any change to requirements can be seen as a disruption to business planning within the accommodation sector. We have highlighted the positive benefits of the imminent changes affecting EPC ratings.

Our team handle all aspects of lending to accommodation businesses. We are committed to providing you with the knowledge and services required to reach your financing requirements. Please contact us to see how we can be of benefit to you. We’re looking forward to meeting you soon.

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Overseas visitor numbers and spends reach record highs

The good news for the UK hospitality industry is that visitors from abroad have reached a record high.  Office of National Statistics (ONS) Figures released earlier this month show that inbound tourism in July was the highest ever for inbound to the UK since official records began in 1961.

A Record July

The latest figures show:

  • A record four million overseas visits to the UK during the period, the first month to ever break through the four million mark, and up 6% on the same period last year.
  • A new record for the highest tourist spending in the UK – with overseas visitors spending £2.8bn here
  • Strong growth in visits from North America continuing in July – with a record 650,000 visits, up 9% on last year.

John Glen, UK Tourism Minister, said: “Tourism is a major economic force that creates jobs and drives growth for the whole of the country. These record figures show the continued strength of this important sector and the UK’s global position as a must-visit destination.”

Patricia Yates, VisitBritain director, added that the best-ever monthly figures underpinned a strong first half of the year for inbound tourism.

She said: “This sustained growth demonstrates Britain’s continued ability to compete internationally for visitors and shows that tourism, one of our most valuable export industries, is an increasingly important driver of economic growth across our nations and regions.”

Not just a one-off

A look back at ONS figures for the last six months shows consistent growth, with:

  • The total number of overseas visits to the UK from January to July this year totalling 23.1 million – up 8% on the same period last year and a record year–to-date.
  • Spending by visitors during this period hitting a record £13.3bn, up 9% on the same period last year.
  • 9 million overseas visits from North America from January to July – up 21% on the same period last year
  • 1 million overseas visits from EU countries, the UK’s largest visitor-generating region – 4% up on last year.
  • Visits from the rest of the world (which includes Australia, China, the Gulf markets and India) rising to a record 3.6 million from January to July this year – up 18% on the same period last year.

Last year set a record for inbound tourism to Britain on visits and spend with 37.6 million visits, up 4% on 2015 with visitors spending £22.5 billion, up 2%.

Don’t miss out on these opportunities

Do you need hospitality finance to take advantage of these trends?  Maybe you are considering a start up and require a mortgage to purchase hotel, b&b or self catering accommodation.  Or, perhaps you are looking to expand your existing hospitality business or convert your residential accommodation to commercial.

Whether you are looking for a hotel mortgage, b&b mortgage or other finance across the hospitality sector, Stewart Hindley and Partners are here to help. We understand the hospitality business through and through, which means we can offer you friendly and informative advice to suit your particular needs and circumstances

Browse our site for case histories and learn all about the process involved in securing hospitality finance or call us now to speak to our team of experts.



Are hotels missing some obvious tricks to boost dining sales?

Yes – according to new research by CGA and Zonal Retail Data Systems’ GO Technology report – which found that Hotels are missing out on F&B sales by not offering customers an incentive at the time of booking, or a facility to order food from their smart device during their stay.

Their report surveyed 5,000 adults in the UK and found that:

  • 54% of leisure customers (and 45% of business users) cite price as a barrier to dining at a hotel’s in-house restaurant during their stay.
  • guests’ preconceptions of the expense of eating in hotels can be overcome by offering advance booking discounts on dining. 50% of leisure customers (and 43% of business guests) would consider making a reservation if they were offered an incentive at the time of booking.
  • A further 45% of 18 to 34 year olds would also be more likely to order room service from the hotel restaurant if they could use their smartphone,
  • 62% of those would be more likely to book lunch on-site, if they could do so from their mobiles

The mobile booking facility demand echoes a growing trend in the general hospitality sector, where 67% of consumers have said they would spend more and buy more drinks if they could order from a mobile device.

Rhys Swinburn, managing director of hotel management system, High Level Software, part of the Zonal Group, said: “Our research indicates that consumers prefer a more personal approach when it comes choosing where to stay, giving hoteliers a real opportunity to capitalise on this captive market.

“Hoteliers need to think how they can pitch themselves against high street operations and incentivise guests to stay for lunch, dinner or even enjoy a drink before heading out.”

He added: “Giving guests the chance to reserve a table, coupled with an offer at the point of booking their stay is likely to have a positive impact on trade.”

How to find hotel finance for tech investments

If you are looking to make any investments to grow your hotel business – like investing in marketing software to facilitate initiatives like mobile reservations and pre-booking discounts – you may well need hotel finance.

At Stewart Hindley and Partners, we are in an ideal position to help you as we understand the hospitality business through and through. We are long-established specialists in securing hotel mortgages. Our experienced team will be able to offer you friendly and informative advice to help you build and improve your business. Browse our site for case histories and more information about the process involved in securing hotel finance or call us now to speak to our team of experts.



The UK’s private island hotels – four of the country’s best kept secrets

When you think of private island hotels, you probably think of the Caribbean or The Barrier Reef, but did you know the UK also boasts some of its own exclusive island hotels.

We highlight four of them and their stand-out factors:

  1. Devon – Burgh Island Hotel

This is an art deco gem of a building on its own little island just off the South Devon coast, connected to the village of Bigbury-on-sea by a 250m long spit. Getting there is part of its attraction – you either approach on foot at low tide or by sea tractor at high tide.

Past celebrity devotees of the hotel include Noel Coward and Agatha Christie, the Burgh Island hotel was beautifully restored in 2006, retaining its vintage leanings with a no-TV policy in the bedrooms, nightly black tie dinners, a 1930s billiard room and a sheltered sea water bathing lagoon.

  1. Scotland – the Isle of Eriska Hotel with hot tub

A glorious turreted 300 acre private island hotel with 25 bedrooms, 5 spa suites with hot tubs and two 2 bedroom cottages.  Its wood-panelled restaurant serving locally produced food from Eriska smoked salmon to venison tartare and Scotch beef sirloin.

  1. Isles of Scilly – Star Castle Hotel

A converted fortress built on the island of St Marys in the 16 century.  Shaped like an 8-pointed star, it offers stunning views in every direction.  There are 11 rooms in the castle itself and 27 further rooms in new wings and an indoor heated indoor pool and tennis courts.

  1. Jersey – The Atlantic Hotel

A touch of the Cote d’Azur – set in 6 acres on a headland overlooking the golden beaches fringing St Ouen’s Bay.  It’s seven course tasting menu is legendary, as is its local surf school.

Not everybody running a hotel can boast their own private island location but it does demonstrate how key the old adage ‘Location, Location, Location’ is to the success of any hotel – whether it offers a central city location, proximity to famous sights and attractions or a rural haven.

What is your ideal hotel location?

If you are considering a hotel start up, you will no doubt be looking at a number of possible property locations and starting to build a business plan.

Our experienced team can offer you friendly and informative advice to help you start up or build and improve your business.

We have many years of experience in the hospitality sector and can offer hotel business and finance advice, including securing hotel mortgages.

Browse our site for case histories and more information about the process involved in securing hotel finance or call us now to speak to our team of experts





Could you take advantage of the rise of glamping?

If you have ever searched for self-catering holiday accommodation, or are already ‘in the business’, you won’t have helped but notice that more and more proprietors are offering unusual ‘glamping’ holiday lets aimed at those looking to be more in touch with the outdoors on their holiday breaks.

The most popular structures to have emerged on the scene in the past few years include: lodges, yurts, pods, gypsy caravans, shepherds huts and tree houses.

As long ago as 2010, Sawdays, one of the first and leading directories offering handpicked and inspected Special Places to Stay, for example, saw the potential in this month.  They created their own spin-off website, a collection of inspected and selected, quirky places for glamping.  They offer hundreds of different options for rustic-style holiday lets aimed at anything from honeymooners to families.

Here are just a few examples to give you a flavour of what can be done and how their owners ‘sell’ the proposition:

The Coombe at Penhein – Nomadic Tents in Monmouthshire

One of six Persian-inspired tents on a family farm, with woodlands for den-building and a stream to splash.  These are dome-shaped alachighs (pronounced al-la cheeg) of Persian design traditionally used by nomadic tribes in northern Iran. Nestled in a 3 acre ancient woodland in the Monmouthshire countryside, each has an individual colour scheme, a private flushing loo in a separate adjoining pod, its own fire pit and outdoor sitting area.

The Nancy Blackett – Shepherd’s hut in Somerset

A Shepherd’s hut for 2, the Nancy Blackett is perched on its own tiny island, completely surrounded by nature with a little wooden bridge to the mainland.  Guests can wake up on their own island, cook breakfast on the camp fire before rowing across for a swing in the hammock or to take a soak in the hot tub.

The hut’s footprint is small but cosy with its own wood burner; and guests also have the option to cook dinners and take hot showers in a separate wooden cabin on the mainland where there is even a wood fired pizza oven available for guests.

In Herefordshire, the New Inn Brilley offers a converted gypsy caravan – a completely original gypsy wagon full of unique touches located at the top of a wild hilly meadow with breathtaking mountain views.

The Roundhouse at Bodrifty Farm, Cornwall offers the romance of sleeping in an Iron Age Roundhouse.  Guests also have exclusive use of the Treehouse during your stay at the Roundhouse, built around a living tree, which has a kitchen, sitting room and bathroom.

Have you spotted a glamping business opportunity?

If you have land available in a beautiful location or setting, it could well be worth considering investing in providing suitable accommodation to offer glamping, as a useful way to earn additional income.  Purchasing tents, yurts, pods or huts  will involve some up-front investment so if you are looking for hospitality finance to fund your project our team at Stewart Hindley and Partners are here to help.

We understand the hospitality business through and through and are long-established specialists in securing hospitality finance and can offer you friendly and informative advice to help you build your glamping business.

Browse our site for case histories and more information about the process involved in securing hospitality finance or call us now to speak to our team of experts.


How Important Are Your Reviews?

With the increasing prominence of online holiday and travel search/booking engines and the rising power of the customer review across all industries, just how important are reviews and how can proprietors respond to them?

Our hospitality finance team of experts at Stewart Hindley and Partners take a look at the current trends and have put together their thoughts, to help proprietors get into the heads of their potential customers.

  • With so many hotels to choose from, trying to make a decision about where to stay can be daunting for people. Hotel reviews are therefore a valuable way to determine if a particular hotel is a good option and should not be under estimated.
  • The hotel’s rating score – astute customers will look at the rating score and sort their options to show them the highest ones at the top. A higher score means past hotel guests generally liked the hotel and enjoyed their stay with few, if any, problems. If you limit yourself to these hotels, you have a better chance of enjoying your stay as well.
  • But a few extreme reviews may not be as significant as people think. The number of reviews of the hotel on the booking site will be listed and it stands to reason that a hotel’s overview will be more accurate, the higher number of reviews it has.
  • Remember, what might be essential for one guest is completely different from that of another. Your potential guests will almost certainly look at both the positive and the negative things people comment on in their reviews, and look for things that might bother them.
  • People are now getting used to ignoring those that protest too much. If 30 people are raving about the hotel and one person says it was horrible for whatever reason, it was probably just a fluke. For genuinely good establishments, these days, one negative review is likely to be outweighed by a sea of positive reviews.

The common sense conclusion is for 21st century hoteliers to be mindful, but not dictated to, by their reviews.  It is worth monitoring them and responding in just a few cases – where relevant and in brief – to overly negative comments.  This is perhaps particularly the case, when it was perhaps a genuine issue for the customer, that has since been rectified your end.

That being said, it is definitely worth promoting and encouraging customers to leave feedback, but  there is a fine balance between encouragement and overplaying your hand.

Once guests have researched their shortlists they will more than likely visit your hotel website for further information which is why it’s also worth investing in a professional website and keeping it up to date.

If you are looking to invest in upgrading your facilities in response to reviews, or need to boost your marketing spend, you may need hospitality finance to fund your initiatives. Contact our friendly team of specialist advisors now for advice and information on the latest hotel finance and other hospitality finance packages available today.


Five Key Factors To Consider When Converting A Home To A B&B

Five Key Factors To Consider When Converting A Home To A B&B

If you are thinking of running a bed and breakfast business from your UK home, this will almost certainly involve significant finance considerations.  Our specialist team of b&b finance advisors, here at Stewart Hindley, have identified 5 key factors which will come into play:

  1. Planning Permissions

Whether or not you will need building planning permissions will depend on the amount of building work required and will be subject to the local authority’s usual residential planning guidelines.

If you are converting more than one or two bedrooms, you may also be required to apply for ‘change of use’ and your local council should be able to provide advice.

  1. Building Regulations

The building regulations which apply to bed and breakfast establishments change quite regularly, particularly with regard to health and safety regulations, so it’s vital to refer to an up-to-date source of information.

Different regulations will apply depending on the size of your house and the number of guests you want to accommodate.  At minimum, you are likely to have to install things like fire doors, emergency lighting and fire safety signage, and the kitchen will probably need some work too.

Bed and breakfast businesses are also required to offer separate washing and toilet facilities for your family which won’t be used by guests and you may find that this involves quite a lot of unexpected work.

  1. Fitting Out Costs

Furniture and fittings will need to be of good quality to withstand constant use, and soft furnishings and beds etc will need to comply with current fire regulations.

To attract guests in a very competitive UK b&b market, allow enough in your budget to make communal areas like dining rooms and lounges, clean, bright and fresh.

  1. Advertising and Marketing costs

The hardest part of advertising and marketing is to come up with your image and style.  We would advice setting some money aside to commission a graphic designer to come up with a logo and brochure material to give a professional look to your website and promotional materials.

Spend time researching the local market and the search engines, like Trip Advisor, which are likely to be most effective at attracting the clientele you are seeking to attract.

  1. Do you have a b&b mortgage?

If you are thinking of running a b&b from home, you are legally required to advise your current mortgage provider of your intentions.  Most residential mortgages do not allow you trade rooms, so you would need to re-mortgage onto a commercial mortgage –  but don’t worry because our team at Stewart Hindley & Partners can advise you.

There are a limited number of lenders who will allow 1 or 2 rooms to be let on a residential mortgage, but it has to be done in agreement with the lender.  If a lender realises that you are trading on a residential mortgage they can call in the loan due to breach of covenant.

Trading on a residential mortgage can have serious consequences.  You could be forced to re-mortgage and in some cases, if your trade income is not enough to cover the amount of debt involved, this may not be possible. The worst case scenario may be that you lose your home as well as your business.

We strongly recommend that you don’t wait until it’s too late and look to take out a commercial b&b mortgage from the start.

Contact us now for friendly and professional advice based on many years of experience in the bed and breakfast and hospitality finance sector.



Devon Spotlight: What makes these the best family-friendly hotels in Devon

Devon is one of the UK’s most popular tourist destinations and many hotels there have worked hard to promote themselves as family-friendly hotels. Could you learn from them?

The Telegraph’s expert panel listed the following as their Top 8 Picks for families in Devon, each scoring 7/10 or above.

  1. A beach paradise – Watersmeet Hotel – Woolacombe Bay: 8/10

  • Sublime beachfront location, with mesmerising views looking out onto the North Devon coastline and Lundy Island
  • Private access onto Combesgate Beach, a small, sandy cove that’s fantastic for body-boarding and rock-pooling, but rarely gets busy, even in the height of summer
  • Fresh and airy décor
  • Rare combination of friendly and romantic at the same time
  1. Gardeners Heaven – Hotel Endsleigh, Tavistock: 9/10

  • Grade I-listed Eden between Dartmoor and Exmoor
  • Set in verdant gardens and grounds – perfect for family games and picnics
  • Summer gardening activities run by Chelsea Flower Show gold medal florist, Amanda Randel
  • Has its own potting shed where the green-fingered can start growing their own plants to take home at the end of their stay
  • Baby monitors, meals, bottle warmers and babysitting are available
  1. Rugged Isolation – Soar Mill Cove Hotel, Salcombe: 9/10

  • With a rugged Devon cove and beach all to itself
  • All rooms either face the sparkling triangle of sea or look up the valley.
  • Host of activities including: snooker, board games and a rocking horse, golf clubs, boogie boards, crab lines, buckets and spades for outings to nearby Soar Mill Cove
  • Magicians, lawn games, cupcake decorating and cinema nights are laid on in the summer
  • Indoor saltwater pool, tennis court and games room with table tennis and pool
  • Resident golden labs Farley and Daisy are popular with young guests.
  1. Reminiscent of The Famous Five – The Cary Arms, Babbacombe: 8/10

  • Spectacular location beneath the cliffs on the beach at Babbacombe
  • On arrival, children are given a bucket, spade and fishing net with which to go rock pooling on Babbacombe Bay, a quiet beach by the hotel that has calm water and a friendly local seal.
  • The hotel also had four self-catering cottages which are well set up for families, with board games and children’s books, as is the Captain’s Suite one of the main hotel’s 10 bedrooms.
  • Local family attractions include Paignton Zoo and Splashdown Waterpark.
  1. Outdoors – Bovey Castle. Moretonhampstead: 9/10

  • Extensive castle grounds with tennis, croquet and a playground
  • Good choice of outdoor children’s activities organised as part of Bovey Rangers club, including survival skills, archery, reptile and owl encounters, rock climbing, raft building, canoeing and golf lessons.
  • Their indoor playroom, costing £20 per session, has painting, pottery, biscuit decorating, mask, puppet and badge making
  • Babysitting services can be arranged in advance, as well as hire of baby equipment.
  1. Walking and Watersports heaven – South Sands Boutique Hotel, Salcombe: 7/10

  • The hotel is right on the beach, with wonderful views across the estuary
  • White sands and calm seas are a beach ball’s throw from the hotel
  • Complimentary buckets, spades and beach bags are given to families on arrival
  • Family events organised in school holidays, including a summer solstice beach party
  • Five beach suites designed for families of up to six.
  1. Classic Devon – Thurlestone Hotel, Salcombe:  8/10

  • Rugged coastline in front and backing on to sheep-filled pastures
  • Black and white yachting photos on the walls and displays of vintage sailing memorabilia give this seaside hotel a nostalgically nautical feel
  • Indoor playroom and outdoor playground which includes mini golf, family badminton courts, a nature trail
  • A ‘Close Encounters’ shed where young visitors can learn how to handle stick insects, praying mantis, scorpions, tarantula and snakes
  • Children’s school holidays arts and crafts club, teddy bears’ picnics in the grounds, and entertainers.
  1. Gothic /Luxury – Highbullen Hotel Golf & Country Club, Umberleigh Bridge

  • A luxury, gothic-fronted country house hotel spread over a 125-acre Devon estate
  • Prides itself on being a ‘multi-generational’ hotel, catering for extended families with children aged eight and over
  • Dedicated rooms for families of four have sofa beds and pull out beds, while large families can hire out lodges exclusively
  • Children will particularly enjoy the giant outdoor chessboard and games simulator
  • Spread over the estate are two swimming pools – one indoor and one outdoor – seven tennis courts, an 18-hole golf course, a private fishing river, croquet lawns, snooker rooms and a fully-equipped gym with regular exercise classes.

Need to look at your hospitality finance options?

If you are looking to purchase or start a family friendly hotel or guesthouse, or are considering upgrading your existing facilities to increase your family appeal you may well be needing finance.

At Stewart Hindley & Partners, we specialise in the hospitality finance sector.  So, whether it’s hotel finance or B&B finance you need, we can advise you on the best deals to suit your individual business circumstances.

To find out how much hospitality finance you might be able to raise call our friendly expert team now to explore the possibilities further.



Is your guest WiFi offering good enough?

Recent research across the UK and USA consistently highlights how vital it is for hotels and other tourism businesses to offer free, good WiFi.

A few research findings

  • The poll of 2,000 people for online retailer Pixmania revealed that 31 per cent of Britons regard access to WiFi as the second most desired ‘comfort’ while on holiday, ahead of having a clean room!

In fact, the top Top Five most desired holiday ‘Comforts’ were found to be:

  1. A nice view
  2. WiFi access
  3. Clean hotel
  4. Good mattress
  5. A Great hotel restaurant
  • HotelChatter found that 94% of people cite WiFi as the most important amenity with 38% of hotel customers say they would book elsewhere if there was no WiFi available.
  • A similar survey amongst Americans found that WiFi was more important to hotel guests than breakfast and parking; and here WiFi came in second only to cost when choosing which hotel to book.

Business travellers want WiFi in order to stay connected on the road; whilst millennials like to stream music or play video games – so whichever way you look at it, high speed WiFi is an important attraction for guests, whether you are offering hotel, B&B or self-catering accommodation.

Are you WiFi savvy?

If you are engaged in a hotel property search, researching the quality of the local broadband available is a must these days and should be researched thoroughly.

And once, your hotel is up and running then good connectivity will allow you to be pro-active about communicating with (and promoting your services to) your guests, including:

  • Using social media channels to promote your business, research your customers to make your marketing more targeted and effective, identify your repeat customers etc.
  • Using your WiFi to see where your customers spend most of their time e.g. café, reception, gym, garden, restaurant etc.
  • Encouraging social media referrals – create a simple way for customers to provide referrals through Facebook or Trip advisor with the aim of increasing word of mouth.
  • Make sharing easy – encourage customers to share pictures and experiences with friends via social media promoting your company and raising brand awareness.
  • Keeping your customers up to date through your WiFi landing page. Use this to publicise upcoming events and offers e.g. timetable of kids activities, evening entertainment, restaurant offers

Need to look at your hospitality finance options?

Whether you run a hotel, a B&B or self-catering accommodation, if you are looking to purchase a upgrade your WiFi offering to guests (and/or invest in digital marketing) you may well be needing to source finance and we, at Stewart Hindley & Partners, specialise in the hospitality finance sector.

So, whether you are needing hotel finance or B&B finance, we can advise you on the best deals to suit your individual business circumstances.  Take a look at our online Business Mortgage calculator for an initial guide to how much hospitality finance you might be able to raise or call our friendly expert team now to explore the possibilities further.